Whenever ABA considers launching a new program or initiative, our first question is always the same: “How can this add value to the benefits of ABA membership?”

We always approach our responsibilities to our members this way, because we firmly believe that any association must constantly show its members new reasons why continuing to belong to it is a sound business investment.

Many of these are tangible: representing the motorcoach, tour and travel industry with a unified voice before government; enhancing our equipment show, the Product Pavilion, as an adjunct to Marketplace; offering more online tools such as our new “Operator Trip Planning” page; and offering more news members can use to grow their businesses through the ABA Insider, Destinations and the Motorcoach Marketer.

But there is one intangible that ABA offers that might be the most important reason many continue to be active members: ABA connects people.

ABA stands for American Bus Association. But it also stands for “Accelerating Business. Always.”

We constantly strive to be the most vital travel connection for your business. When you're traveling, making your connections is critical for your business.

When you're in the travel business, making your connections is your business.

ABA connects its members from all segments in the motorcoach, tour and travel industry with their most important resource -- other people who want to be their business partners.

Whether it’s a bus operator connecting with a supplier, a tour operator connecting with an attraction, a hotelier connecting with a tour planner, or a destination connecting with a bus tour scheduler, ABA connects our richly diverse industry like no other organization.

That added benefit of ABA membership is invaluable – because building business relationships is predicated on connecting with the right people.