Track | Communications: Customer Engagement & Acquisition on Social Media
This interactive seminar teaches you techniques to create successful social media campaigns for travelers and tourists. Learn how sentiment, personas and archetypes create stories and content that engage target audiences. Explore the marketing attributes and analytics of the top social channels and discover how you can move people to your web site for bookings. Learn how social advertising supports a digital sales funnel that generates qualified leads. Find out how can you improve your reputation and reviews on travel sites including Trip Advisor, Yelp and Google.
Bill Eager is a dynamic speaker who engages audiences with interactive workshops and presentations. He has written 12 books about the Internet including Amazon best seller Transformative Digital Marketing, Using the Internet and The Complete Idiot’s Guide to Online Marketing. Bill is a huge fan of tourism, travel and recreation. He has given workshops and keynote presentations to: American Bus Association The Phoenix Convention Bureau The National Tour Association Tourism Saskatchewan Travelocity Bill gives keynote presentations about the digital marketing, teaches Facebook for Business classes, and helps clients develop dynamic social media content on channels that reach more than 1 million viewers.