Marketing Tools

Make the Most Out of Your Membership

There are a number of ways to showcase you ABA membership, including posting the ABA logo on your website. Are you following ABA on social media? You should! Learn More

Market Research

The motorcoach, travel and tourism industry creates jobs, provides access for rural communities, and contributes to environmental sustainability. You can explore the research and reports to learn more about the industry’s impact on society, including state/congressional district/zip code economic impact studies and talking points. Learn More

List Rental

American Bus Association’s List Rental Program allows you to target specific operators for a nominal fee. Learn More

Logo/Photos Library

ABA photos and logos for reproduction in media and marketing materials are available to you. Learn More 

Publications Listings

Motorcoach Marketer

Motorcoach Marketer is a print and online directory published by the American Bus Association. All members receive a complimentary basic listing in the directory. Multiple Entity Travel Industry members also receive a complimentary listing in the corporate chains section of the directory. You will receive a proof of your MCM listing annually for your review. Learn More


Destinations magazine is the premier glossy in the group tour industry. Travel industry members receive a basic listing in the travel resource section based on geography. Travel industry and associate members may also receive complimentary basic listing in various product guides throughout the year. Your listing(s) is based on your membership category and geography. Learn More


ABA's weekly e-news publication, The Insider, personalizes your ABA and industry news. Learn More

Sponsorship Opportunities

From contract to post-event follow-up, ABA staff will work directly with you to create the perfect sponsorship to meet your unique needs, because flexibility is the key to making your sponsorship successful and effective.  With our varied sponsorship levels, you decide how much exposure you need.  You not only get what you pay for, but you also only pay for what you want.  This means more value for your dollar, and you can’t put a price on that. Learn More

Advertising Opportunities

ABA and YGS Group, ABA’s publishing partner, provide you with extensive opportunities to reach and influence 750+ motorcoach operators throughout the year. Both branded content and paid advertising packages are available to suit any budget. Learn More