2021-2022 Brochure

Certification Requirements


As an enrollee, you will complete three required courses and two electives of your choice. All IUPUI registration materials, enrollment forms, and course assignments (excluding books) will be sent to you from IUPUI. All of the IUPUI courses in the CTIS program are correspondence courses and will be mailed, e-mailed or faxed to the address on the application form.  Enrollees spend approximately 1 – 1.5 hours per week during a course session.

Required Courses (All Three Courses)
Customer Service
Promoting Your Business
Business Grammar and Writing

Elective Courses (Pick Two of the Four)
Personal Organization and Effectiveness
CANCELLED | Ignite Your Effectiveness by Improving Your Sales Skills
Effective Advertising
Running a Business: Understanding the Numbers Is Step #1


Marketplace Education Breakout Session = 1 Credit
Seminars may be attended during ABA’s annual Marketplace. You will receive credit for any educational seminar from 1989 through the present Marketplace. Credit will be given based on completed education evaluation form.

ABA Webinar = .5 Credit
Listen to our On Demand webinar, you can receive .5 credits for each webinar.  Credit will be given once we receive the seminar credit form below.

State Assn Meeting/Allied Association Meeting Education = .5 Credit
Attend education at state association or other industry shows and receive .5 credit for each session.  Credit will be given once we receive the seminar credit form below.

2021-2022 Program Fees

Enrollment Fee $75 Before or On March 15, 2021/$125 After March 15
Customer Service Course Fee $249
Promoting Your Business Course Fee $249
Business Grammar and Writing Course Fee $249
Elective 1 Course Fee $249
Elective 2 Course Fee $249
Cost of Books Varies
Total Investment $1370 + Books

Enrollment in the CTIS program is open year-round. The program is designed to be completed within 12 months. However, you may take longer with no additional ABA enrollment fees.

Enrollment Discounts

Discount Date(s)
$50 Off Enrollment Fee Through March 15, 2021
20% Course Fee Discount if Register for All Five Courses Through August 15, 2021

Forms/Online System

CTIS 2021-2022 Enrollment Form

Downloadable IUPUI 2021-2022 Course Registration Form/Online Registration System

Online IUPUI Registration Link

2021-2022 Brochure


IUPUI Contact

Shari Parker
Program Manager, Special Events and Outreach
Office of Community Engagement
University Hall, AD 4008
301 University Blvd
Indianapolis, IN 46202

ABA Contact

Vicki Osman, CTIS
Sr. Dir., Meetings, Event Technology & Education
American Bus Association
111 K Street NE, 9th Fl.
Washington, DC 20002

Course Schedule

Customer Service (Required Course)

September 1 - October 15, 2021

Learn to identify and profile your customer base; analyze their environment, develop tools to access that base, and learn techniques that can enhance your company’s image to your customers. We will review five operating principles through interactive exercises.  In this course, you’ll have an opportunity to review  your organization and your own strengths and weaknesses.

Promoting Your Business (Required Course)

October 15 - November 30, 2021

Learn how to make your business stand out. This course can help you promote your business with an understanding of the “guerrilla-marketing” concept for large and small businesses. Basic marketing strategies will be developed, along with exploration of successful advertising and promotions programs. Learn to create a stronger identity to better position your product or service, and develop a strategy to get the most out of your promotion dollars.

Business Grammar and Writing (Required Course)

July 16 - August 30, 2021

Learn practical tips and techniques for successful business writing. This course provides a basic understanding of grammatical relationships rather than mere memorization of rules. Acquire skills to better target your audience and establish positive communications with your clients. Enhance your writing skills through exercises and letters, applying persuasive, controversial, and routine correspondence styles. Upon completion, you will have a reference portfolio of assignments. This course will encourage you  to gain greater confidence and proficiency in both your business and personal correspondence.

Effective Advertising (Elective)

February 1 - March 15, 2022

In our fast pace world we are bombarded with messages for goods and services.  It can become overwhelming to the point we block them out.  This course examines advertising and marketing in our harried world.  We will look at personal attributes to become more effective about creating awareness about one’s company and to grow the business. Identifying tools and resources will help to make a difference in the ability to increase effectiveness and separate one from their competitors. Lastly, blending advertising and marketing can help distinguish a company in a frenzied messaged filled society.

After completing this workshop, you will be able to:

  • Learn how to build and improve personal advertising and marketing skills.
  • Identify the strengths and challenges for various types of campaigns.
  • Develop an understanding for a competitors’ approach to advertising and marketing.
  • Create potential strategies for advertising and marketing.

Running a Business: Understanding The Numbers is Step #1 (Elective)

March 15 - April 30, 2022

There are multiple aspects of creating a thriving enterprise.  Whether one is a business owner, an entrepreneur or an employee of a large corporation, having the ability to grow the organization is fundamental to each stake holder regardless of their position. One must have the ability to analyze the inner workings of that enterprise.  It is important to justify one’s observations based on facts and data, not guesses or bias.  Each person’s day to day work and role in that business is critical for success and growth.  In this course we will look at each person’s ability to move the business forward.

After completing this workshop, you will be able to:

  • Identify key measurement in your business
  • Understand the culture of your business
  • Communicate key components of success
  • Develop a basic business plan

Personal Organization and Effectiveness (Elective)

May 1 – June 15, 2022

T.S. Eliot said, “We must not cease from exploration. And the end of all our exploring will be to arrive where we began and to know the place for the first time.” This course provides the opportunity for you to examine and improve your effectiveness, not only at work tasks, but also as a whole person striving to fulfill your responsibilities as an entrepreneur or employee, a spouse, a friend, a parent, and other life roles. Stephen Covey has described timeless wisdom of the ages in a way that helps you tailor your own life plan for maximum benefit to yourself and others in his book, “The Seven Habits of Highly Effective People”. Benefit from this excellent book, and improve your interpersonal skills in your professional environment and personal life.

COURSE CANCELLED | Ignite Your Effectiveness By Improving Your Sales Skills (Elective)

May 1 – June 15, 2022

Every day in every situation, we must sell.  We sell ourselves, we sell our company, we sell a service that our company offers, and we sell employees on how to be more motivated and effective.  This course takes you from the “pre-sell” perspective through to “closing a deal.”  Learn effective sales competencies; learn what differentiates an individual who has not yet succeeded in selling well to a sales superstar. Gain an in-depth look at the dynamics and key components of a successful sales presentation - from the words you choose, to the medium your message is delivered, to your personal aura and actual physical presentation.  In addition, this course will help you gain insight into critical measurements of sales success - from lead generation to qualifying potential audiences to writing RFPs.

After completing this workshop, you will be able to:

  • Improve relationships with customers
  • Learn how to go the extra mile
  • Amplify customer relationships
  • Maximize the effectiveness of time spent with customers
  • Boost business results

Record Keeping

Marketplace Seminars

Seminars may be attended during ABA's annual Marketplace.  You will receive one credit for any educational seminar from 1989 through the present Marketplace. Credit is earned when seminar evaluations are received by ABA.

Webinars may be watched (live or on demand) for .5 credits.  Credit is earned when seminar evaluations are received by ABA.

Seminar/Webinar Credit Form