Group Tour Magazine: Group Travel’s Crystal Ball

Group Travel’s Crystal Ball
Group Tour Magazine
Feb. 10, 2023

If the past few years of the travel landscape could be summed up in one word, we would likely agree on “unpredictable.” But for today’s tour operators, destinations, and travel leaders to succeed, they must understand current trends and traveler tendencies, and speculate what the future of group travel will hold in 2023 and beyond.

To help, we spoke with three leaders of national group travel associations to better understand what challenges and opportunities tour operators across their networks face today. They also shared what current trends may influence the group tour landscape this year.

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About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)