Group Travel’s Crystal Ball
Group Tour Magazine
Feb. 10, 2023
If the past few years of the travel landscape could be summed up in one word, we would likely agree on “unpredictable.” But for today’s tour operators, destinations, and travel leaders to succeed, they must understand current trends and traveler tendencies, and speculate what the future of group travel will hold in 2023 and beyond.
To help, we spoke with three leaders of national group travel associations to better understand what challenges and opportunities tour operators across their networks face today. They also shared what current trends may influence the group tour landscape this year.