Insider Exclusive: The Best Social Media Practices for Your Business

Insider Exclusive: The Best Social Media Practices for Your Business

By: Jim Moul

Social media is indispensable for businesses, including motorcoach operators. Social media allows for countless marketing opportunities for those in the travel and tourism industry—everyone likes to see exotic destinations and unique travel possibilities appear on their feeds. Here are four practices that will keep your business thriving through the power of social media.

Be Visible

Rule No. 1 when it comes to social media is to be visible. This doesn’t mean that you must have an account with every social media outlet out there, but your business should strongly consider utilizing the big three: Facebook, Twitter, and Instagram. Today, a company that doesn’t have a Facebook page appears to be old-fashioned and out of touch, which are characteristics that you don’t want associated with your business. Visibility is essential!

Respond to Reviews

Social media provides an opportunity for customers and business to interact directly, in what is almost real time in some cases. That’s why responding to reviews of your business is one of the best ways to please customers and increase engagement. Responding to reviews (especially negative ones) on Facebook, Google, or Yelp addresses the customer who left the review, and it lets other potential customers see that your business cares enough to take the time to respond and resolve any issues. Everyone wins!

Engage With Video

Did you know that video posts tend to receive significantly more engagement than text-based posts or photos? As a motorcoach operator, you’re in a unique position to use the power of video posts to your advantage. Get creative with video posts that can be added to your Facebook page or other outlets. Showcase prime destinations, create a time-lapse video of a scenic trip through the mountains, give a two-minute tour of your flagship motorcoach—the possibilities are endless.

Offer Incentives

Have you considered incentivizing your customers to engage with you on social media? There are plenty of possibilities: Try running a contest to give away free tickets for a trip once your Facebook page hits a certain number of likes, automatically entering the person who liked your page; offer a voucher for a discounted tour for people who share your page on their own profiles; or create a reward to be redeemed when a customer uses your company’s hashtag.

The social media world and the travel and tourism industry are inextricably linked. Motorcoach operators must capitalize on that and use social media to their business’s advantage. Devoting even a few hours per week on social media can have a real impact on your bottom line in 2018 and beyond.

Jim Moul is a freelance writer based on the East Coast.

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
Email: .(JavaScript must be enabled to view this email address)