Insider Exclusive: Why Businesses Should Use Motorcoach Travel

Insider Exclusive: Why Businesses Should Use Motorcoach Travel

By Kim Grzywacz, CTIS, CIT Signature Transportation

Motorcoach travel may have only existed in a business leader’s past as a high school student on a band or choir trip leaving their home state. Maybe it is their child that is raising funds to have that experience of a lifetime. But, have they ever thought how it can ease their business life and make a great experience for their current “class” within the state?

Here are three reasons corporations need to look at us:

  1. Network with their clients. Example: head to a sporting event or performance. Pick up their clients either door to door or at one location, enjoy a beverage or two, enjoy the event, and let the clients know they are appreciated.
  2. Say thank you to employees. While the annual Christmas party may come to mind (and we can provide the designated driver and vehicle), think bigger. How about a shopping trip to a great location? Coupons for discounts, lunch together, and head home with Christmas shopping checked off the list. Employees get to celebrate with the company while crossing off items on their home “to-do” list.
  3. Tapped out the current employee market? Need to expand into another territory? Motorcoaches can provide an employee shuttle from one community to their business location. Employees can work on the way to and from using WiFi. Need to have them watch a safety/sales video? There are DVD players on every motorcoach. Maybe it isn’t a daily shuttle, but just getting their employees in location A together with location B for a site visit.

Advantages to group travel in general:

  • Green: Choosing motorcoach travel over driving alone reduces CO2 emissions by an average of 85 percent.
  • Safe: On our nation’s highways there are more than 40,000 fatalities annually. Motorcoach travel accounts for 0.0005 percent of those.
  • Economy: Every motorcoach on the road contributes 3.5 jobs to the market. Motorcoaches save travelers $544 million annually by alleviating congestion on the roadways and adding productivity to the workforce.
  • Convenient Mobility: According to the Business Record’s article “Iowa’s New Buzz” “64% of poll respondents who had considered moving at all after visiting a place had seriously considered the move.” Imagine if a pool of applicants came as a group from another state and were shown the great state you live in on a motorcoach or minicoach? Or imagine an increase in group tours to your great state that would entice passengers to seek employment there…the possibilities are endless.

However, corporations may not realize they need us. It is our job to let them know just how useful we can be to their bottomline.

Kim Grzywacz, CTIS, is the director of sales for ABA member CIT Signature Transportation in Ames, Iowa. Kim is active on the ABA Board, Women in Buses Council and as a member of the Marketplace Advisory Committee.

About the American Bus Association

The American Bus Association (ABA) is the trade organization of the intercity bus industry, with more than 1,000 motorcoach and tour company members in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who work in partnership with the North American motorcoach industry.


Melanie Hinton, Vice President, Communications & Marketing, ABA
Office: (202) 218-7220
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