Opening Roads for the Businesses that Move People
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About Us
We unite operators and their partners to create a thriving, connected and informed group travel industry.
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890K
Jobs Across the U.S.
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350M
Passenger Trips
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$28B+
Taxes Paid
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$50B+
Total Industry Wages & Benefits
Serving Our Members
We drive progress across the group travel industry by advocating for smart policies, raising safety and service standards, developing skilled talent, and fostering powerful connections that move businesses forward.
Elevating Standards
Developing Talent
Connecting the Industry
Industry News
ABA-led Coalition Supports Great American Outdoors Act
Last week, the American Bus Association led a coalition letter of industry partners, including the International Inbound Travel Association (IITA), National Tour Association (NTA), and U.S. Travel Association (USTA), to […]
Study: Hotel supply shortage causing ‘tourism leak’
A study by Top Fabric reveals that hotel supply in mid-sized US cities is struggling to keep up with tourism demand, leading to “tourism leakage,” in which visitors shorten their […]
Route 66 Centennial: A Once-in-a-Century Opportunity for Travel and Tourism
National initiatives, preservation projects, and new tourism resources are helping communities and travel planners capitalize on the Route 66 Centennial.
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Your Connection to the Group Travel Industry Awaits
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
Industry Events
Navigating the AI Frontier: Addressing Employment Litigation with Smart Strategies
Sponsored by the New Jersey Office of Travel & Tourism, Louis R. Lessig brings clarity to the evolving intersection of AI and employment law.
Women In Buses Fly-In
This event begins with a reception on June 24, followed by a full day on the Hill on June 25.
Modernizing Recruitment: Compete for Top Talent Like a Pro
Discover the inside strategies of world-class recruiting teams and learn how to attract top-tier talent—even without the budget of industry giants.