The Social Selling Imperative – Are You Leaving Money on the Table? | American Bus Association

The Social Selling Imperative – Are You Leaving Money on the Table?

Webinar | May 14 | 2 p.m. Eastern

Track: Technology: Social Media
Speaker: Sima Dahl

May 14, 2025
2:00 – 3:00 p.m. Eastern

Session Info

Business owners and sales professionals no longer have the luxury of ignoring the art and science of Social Selling. Your prospects expect you to find, learn about, and engage with them online. While you may think you don’t have time to do one more thing, statistics show that Social Selling enthusiasts outperform naysayers. In this no-fluff presentation, Sima will share proven strategies for putting the power of social media into your sales. You’ll explore prospecting, surveillance, and engagement tactics too.


Your Speaker

Sima Dahl, CSP, AS, and MBA, is an international speaker and branding visionary who will revolutionize how you think about personal brand business. Her experience as an award-winning marketer paved the way for Sway Factor™, a progressive mindset that empowers professionals to stand out, stay relevant, and be in demand. With bold candor, unfiltered honesty, and her signature charismatic style, Sima has traveled from Boston to Budapest to show organizations and their staff how to drive sales, attract top talent, increase employee retention, and market themselves.

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