[Research] Economic Impact of Motorcoach Travel and Tourism in Cleveland | American Bus Association

Cleveland Motorcoach Travel and Tourism Research

The American Bus Association Foundation (ABAF) commissions research to measure how motorcoach-based tourism uplifts local economies across the U.S. This report examines the economic impact of motorcoach travel in Cleveland, OH.

Economic Impact of Motorcoach Travel in Cleveland, OH

Executive Summary

  • About the Report: The purpose of this report is to quantify the linkages between motorcoach-based tourism and the regional economy in the Greater Cleveland, Ohio, area, and to document their economic contributions in 2005.
  • Key Highlights:
    • About 100 companies sent as many as 4,625 motorcoaches to the Greater Cleveland area in 2005. These buses carried approximately 34,275 overnight guests and 198,800 day-trippers.
    • In sum, about $24.6 million was spent on or by guests coming to Cleveland by motorcoach in 2005. Of this, $8.9 million was spent on food and beverages, $7.15 million on retail purchases, $5.2 million on admissions fees to attractions, and almost $1.3 million on arts.
    • The direct spending supported as many as 630 jobs in the local economy. The total economic impact of motorcoach tourism was over $16.7 million.

Citation

Methodology

  • Telephone interviews were conducted with motorcoach carriers to collect data on the number and duration of tours, lodging information, and other spending. This data was combined with information collected from a self-administered survey of visitors, and analyzed using a regional input-output model developed by the Minnesota IMPLAN Group to calculate the full economic impact of motorcoach tourism in the Greater Cleveland area.

The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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