Senior Citizens and Motorcoach Travel

Texas A&M researchers examine how members of the Baby Boomer generation use motorcoach travel and ways to market to this demographic.

Baby Boomers and Future Seniors: How To Get Them On Motorcoaches?

Executive Summary

• About the Report: This 2008 report explores the Baby Boomer generation as a market for group travel and potential ways motorcoach operators and tourism companies can attract this demographic. The report examines stereotypes about the senior market and how their lifestyles and the concept of aging affect their travel preferences. 
• Key Highlights:
  • Baby Boomers are a distinct travel market segment. 
  • Tourism providers and motorcoach operators must adjust their services to attract this new generation of seniors to group travel.

Citation

• How to Cite This Report: American Bus Association. (2008). Baby Boomers and Future Seniors: How To Get Them On Motorcoaches? Retrieved from https://www.buses.org/aba-foundation-research-summary/research-about-senior-citizens-and-motorcoach-bus-travel/.
• Report Author: Kam Hung, Ph.D. Student, James F. Petrick, Ph.D.
• Sponsored by: American Bus Association Foundation.
• Contact information: For inquiries, email research@buses.org or call (202) 218-7227.

Methodology

• This research compiles and analyzes existing research on baby boomers and the travel industry.