Student Motorcoach Travel and Tourism Research

This American Bus Association Foundation (ABAF) commissioned research examines the size and scope of the student motorcoach tourism industry in 2012.

The Impact of Student Motorcoach Tourism in 2012

Executive Summary

• About the Report: The Impact of Student Motorcoach Tourism, produced by John Dunham & Associates (JDA) on behalf of the American Bus Association Foundation, estimates the size and scope of the student motorcoach tourism industry in 2012.
• Key Highlights:
  • In the United States, motorcoaches provide an estimated 89.4 million student tourism passenger trips annually, and in Canada, motorcoaches provide an additional 10.1 million student trips annually.
  • ABA Foundation survey data shows that student tourism by motorcoach is one of the most cost-effective ways to visit important historical and cultural sites that may otherwise be out of reach for individual or family travelers.
  • According to data from almost 500 motorcoach and tour operating companies, student tours purchased as part of a group travel experience were discounted an average of 25.3% when compared to retail tour prices.

Citation

• How to Cite This Report: American Bus Association. (2013). The Impact of Student Motorcoach Tourism in 2012. Retrieved from https://www.buses.org/aba-foundation-research-summary/student-motorcoach-travel-and-tourism-industry-economic-impact-research/.
• Report Author: John Dunham & Associates.
• Sponsored by: American Bus Association Foundation.
• Contact information: For inquiries, email research@buses.org or call (202) 218-7227.

Methodology

• John Dunham & Associates analyzed survey data from two data collections, including the ABA Foundation’s 2011 Motorcoach Census and the ABA Foundation’s 2012 Economic Impact of the Motorcoach Industry, to assess student motorcoach tourism in the United States and Canada.