Learn With ABA

The American Bus Association believes in the importance of professional and continuing education for you. We offer in-person and virtual educational opportunities year-round.

John Kennedy On Demand

ABA's Marketplace popular speaker John Kennedy has opened his John Kennedy On Demand program for all ABA members FOR FREE thru May 15. Take advantage and watch John's programs on your own time at your deck, sitting on the couch, anywhere you want to be! He is also offering a one-time, one-year all access pass for only $249 for the Associate Plan, $399 for the Professional Plan and $499 for the Corporate Plan as an affordable way to keep education and training as a priority. (Use code NewNow2020 for your special pricing starting on May 15, 2020. 


Entry-level Driver Training 

The American Bus Association knows it takes a qualified person to be a professional motorcoach driver. Safe, on-time driving, excellent customer service, dependability and trip planning are the cornerstones of your career. For this reason, ABA has partnered with Prevost to help members with the challenges of recruiting, training and retaining qualified drivers by offering courses relevant for new and experienced drivers.


Certified Travel Industry Specialist Program

ABA believes in the value of professional certification and the creation of programs that are industry specific, relevant, and flexible. To this end, ABA has partnered with Indiana University-Purdue University Indianapolis (IUPUI). The CTIS correspondence courses are administered by IUPUI’s highly acclaimed professional staff. These rigorous, demanding but essential courses, designed exclusively for the motorcoach and group tour industry, introduce you to new concepts in the industry and expand your professional and personal skills.



The American Bus Association’s education program offers useful and timely webinars on a variety of industry-related topics.


Missed one of our business-building webinars last month? Or just want to watch a webinar again? Good news! All of our on-demand webinars allows you to view them at your own pace and time.


Marketplace Education

Breakout Sessions

ABA offers more than 50 quality seminars conducted by top-rated national speakers and industry experts. You do not need to sign up in advance for any seminars; however, you do need to schedule them in your personal schedule during the busy week at ABA to take advantage of all that the ABA Education Program has to offer. The ABA's Marketplace education program will continue to offer timely topics on seven tracks:

Professional Development

The "Professional Development" track help individuals develop specialized and unique skills to assist them in their personal career growth.


The "Technology" track helps individuals improve their technical skill in this fast-changing business environment. Training sessions will focus on software, emerging online tools such as social media and advanced uses for common computer based technologies.

Sales and Marketing

The "Sales and Marketing" track is peppered with unique and innovative approaches to the science of selling. Participants will be introduced to new niche markets, focus on successful cutting edge case studies, and how to take the next step in putting your business over the top.

Motorcoach Safety

ABA’s Bus Industry Safety Council (BISC) provides you with expert speakers and government/industry officials who present on issues and topical interests in the areas of safety and security.  Past topics have included: Cybersecurity Threats, Driver Training, In-Vehicle Monitoring Systems, Insurance & Liability Implications, Self-Driving Vehicles, Sleep Apnea, Top 10 Vehicle Violations.

Motorcoach Maintenance & Repair

ABA’s Bus Maintenance & Repair Council (BusMARC) provides relevant sessions and hand-on education for motorcoach operations.  A sampling of past topics include: 110 Outlets & Wifi, Adaptive Braking, AGM Batteries, Remote Diagnostics/Diagnostics Network, and ELD Installation.

Motorcoach Innovations

ABA’s Bus Industry Safety Council (BISC) provides you with expert speakers and government/industry officials who present on issues and topical interests in the area of technology and other coach innovations.

Motorcoach Regulatory & Compliance

ABA’s Bus Industry Safety Council (BISC) provides you with expert speakers and government/industry officials who present on issues and topical interests in the areas of regulations and compliance.

Education Bites

Don't have time to take in a full seminar? We have you covered with our Education Bites. These short bites of information take place on the Marketplace floor. Each session is 14-30 minutes in length and conducted using headsets.

ABA Foundation Scholarship Program

The American Bus Association Foundation promotes academic excellence and diversity in the motorcoach travel and tour industry through its scholarship program. The ABA Foundation has awarded more than $1 million in financial support to more than 300 scholars in the past 21 years of outreach. The ABA Foundation Scholarship program awards 21 scholarships totalling $100,000 annually. As a member of ABA you, your colleagues and children are eligible to apply for a scholarship.