Create a Conversational Email Newsletter that Entertains Buyers | American Bus Association

Create a Conversational Email Newsletter that Entertains Buyers

Webinar | April 14 | 2 - 3 p.m. ET

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Session Information

Email has an unexciting reputation with some marketers, but experts know when it’s entertaining, email can be highly profitable. Skillfully used, email is 400% more effective for generating revenue than any other digital channel. This lively session will show you how to practice email marketing right. You’ll learn how to create humanizing content, cultivate a conversational brand voice, and encourage engagement that builds profits.


Jeff Korhan

Jeff Korhan works with service companies that want to drive growth and enhance their brand experience with digital platforms.       

He was a Fortune 100 Sales and Marketing Executive for the first decade of his career. Then he founded a landscape services company that was twice named Small Business of the Year during his two decades of ownership.       

Jeff is the host of two podcast shows, the bestselling author of Built-In Social, and a regular content contributor to dozens of leading business publications. Back when blogs were ranked, Jeff’s was among the Top 100 Business Blogs in the world.   

On a personal level, despite life experiences that include marathons, triathlons, cliff-diving, and meditating in the deserts of India, Jeff considers himself to be completely normal.  

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