Creating Social Media Assets | American Bus Association

Creating Social Media Assets

Webinar | July 7 | 2 - 3 p.m. ET

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Session Information

Track | Technology: Social Media

What are social media assets? Social media assets are the content that make up your social media presence, ranging from images and videos to user-generated content your company is tagged in. Each piece of content used on your social media channels contributes to your overall brand experience.


Julian Placino

As a recruiting practitioner for over 17 years, he’s led talent acquisition at world-class companies and has hired and coached thousands of top performers throughout his career. For 7 years, Julian led recruitment at Bottle Rocket, one of the world’s top mobile development firms. Through speaking and consulting, he teaches recruitment strategy, personal branding, and leadership development.  As Host of Pathways to Success on YouTube, iTunes, and Spotify, he interviews inspiring leaders about their business and keys to personal success.



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The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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