Cultural Tourism: Celebrating Diversity and Preserving Heritage | American Bus Association

Cultural Tourism: Celebrating Diversity and Preserving Heritage

Webinar | October 16 | 2 - 3 p.m. ET

Session Information

Cultural Tourism: Celebrating Diversity and Preserving Heritage

Track | Professional Development: Diversity, Equity & Inclusion

This topic emphasizes the value of cultural tourism in promoting understanding and appreciation for diverse cultures while exploring strategies for preserving and protecting cultural heritage.

Speaker

Stephen Ekstrom

Stephen Ekstrom is the Chief Strategist and Co-Founder of The Tourism Academy, a nonprofit that empowers and enables tourism professionals, making travel more accessible to all. For 20+ years, Stephen has been helping destinations reimagine themselves and attract more visitors. Stephen hosts the Business Class podcast and has been profiled by the New York Times, CBS, NBC, and NY1. An engaging speaker, Stephen regularly inspires at universities and conferences worldwide. Stephen currently travels full-time with his dog, Rudy.  

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The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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