Rules of Engagement: A Guide to Better Communication-and Better Relationships with Everyone | American Bus Association

Rules of Engagement: A Guide to Better Communication-and Better Relationships with Everyone

GoToWebinar | March 22 | 2 - 3 p.m. ET

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Session Information

Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship, and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, perhaps involving a different approach to communication. This fast moving session will help you to understand the Rules Of Engagement in the modern marketplace.   

Learning Objectives:

    How to define, validate and communicate your company’s core values
    How to provide your team members with a voice in decision-making processes
    How to create an “engagement pathway” from your advertising to your website to the point of sale.
    How to know – not just think or hope! – that you have happy and loyal customers


Dave Fellman is the author of Rules Of Engagement: A Guide To Better Communication – And Better Relationships! and The Small Business Book: 10 Ways To Make Your Small Business More Successful. He is a popular speaker who has delivered seminars and keynotes at events across the United States, Canada, England, Ireland, Australia and New Zealand.

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The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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