Future Proofing for Tomorrow’s Group Traveler

Webinar | Jun 25 | 2 p.m. Eastern

Track: Marketing: Generational Sales
Speaker: Josiah Brown

June 25, 2025
2:00 – 3:00 p.m. Eastern

Session Info

Prepare your business and destination for the shift from a “Demand-driven” group travel industry to a “Supply-driven” industry. The New York Sherpa will dissect the current group travel marketplace and how to evolve for each generation of customers. The next generations are unique but also amazingly similar in how they can be drawn to group travel.

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Your Speaker

Josiah Brown is the former Chair of the New York State Tourism Industry Association and current President/CEO of Famous Destination Marketing. He is a rural destination and branding expert and a frequent tourism and destination marketing speaker. Josiah, or The New York Sherpa, as he is called in the New York tourism industry, has logged nearly 1 million driving miles throughout New York State and 47 states over the last 21 years.

As the founder of the “New York’s Best Experiences” brand, travel guide, and mobile visitors center, he is uniquely positioned as both a destination consultant and a destination marketer. His life goal is always to be “Inspiring People Forward.”

Registration is closed for this event