The Morality Matrix: Understanding Ethical Decision Making | American Bus Association

The Morality Matrix: Understanding Ethical Decision Making

Webinar | Mar 14 | 2 p.m. Eastern

Track: Human Resources: Hiring/Terminations
Speaker: Dallin Cooper

March 14, 2025
2:00 – 3:00 p.m. Eastern

Session Info

Ethical decision-making isn’t always presented in neatly packaged “ethical dilemmas.” The complex moral questions we encounter daily are not labeled as such, making applying the decision-making skills from ethics training challenging. The Morality Matrix addresses this gap by helping participants recognize and address these often-overlooked ethical issues. This engaging and educational presentation equips attendees with the hard and soft skills necessary to practice ethical behavior in their professional roles consistently.


Your Speaker

Dallin Cooper has owned and operated businesses of all sizes for nearly a decade. Teaching the same principles of ethical leadership that led to the success of his own companies, Dallin is the speaker for any business group, association, or organization looking to develop a culture of trust. Ethics generally gets a reputation for being a tedious and stuffy topic.

Dallin strives to subvert that reputation by crafting speeches and trainings that don’t feel like “ethics training.” Instead, audiences will learn about how their actions impact their relationships with others as well as themselves in such a way that they yearn to behave more ethically, not because of compliance but because of the benefit that behavior brings to their lives.

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