Winning Social Media Campaign Strategies | American Bus Association

Winning Social Media Campaign Strategies

Webinar | October 11 | 2 - 3 p.m. ET

Session Information

Track | Communications: Customer Engagement & Acquisition on Social Media

This interactive seminar teaches you techniques to create successful social media campaigns for travelers and tourists.  Learn how sentiment, personas and archetypes create stories and content that engage target audiences.  Explore the marketing attributes and analytics of the top social channels and discover how you can move people to your web site for bookings. Learn how social advertising supports a digital sales funnel that generates qualified leads. Find out how can you improve your reputation and reviews on travel sites including Trip Advisor, Yelp and Google.


Bill Eager

Bill Eager is a dynamic speaker who engages audiences with interactive workshops and presentations. He has written 12 books about the Internet including Amazon best seller Transformative Digital Marketing, Using the Internet and The Complete Idiot’s Guide to Online Marketing.   Bill is a huge fan of tourism, travel and recreation.  He has given workshops and keynote presentations to:  American Bus Association  The Phoenix Convention Bureau  The National Tour Association  Tourism Saskatchewan  Travelocity   Bill gives keynote presentations about the digital marketing, teaches Facebook for Business classes, and helps clients develop dynamic social media content on channels that reach more than 1 million viewers.  



Registration is closed for this event

The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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