Women in Buses Wednesday | February 2022 | American Bus Association

Women in Buses Wednesday | February 2022

Zoom | February 2 | 2-3 p.m. ET

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Session Information |Thought Leadership: Level Up Your Voice Through Social Media

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In today’s digital world, employees at all levels must utilize their voices to lead the industry down the right path. C-suite executives, presidents, directors and program managers, must become the employee of tomorrow by way of thought leadership and employee advocacy through the use of social media. According to Edelman’s Trust Barometer, we’re living in an era of constant distrust. The growth of social media platforms has shifted people’s trust from large organizations to small networks of peers and experts, with 63% of people trusting others like themselves. As a result, employee advocacy has become a crucial tool in helping bus operators remain visible, relevant and heard.  In search for savings, policy advocacy funds are often first to get cut, therefore, we must train ourselves and our employees to become the voice of the company and help build the industry’s story.  This session will be a training to “level up” your social media, focusing on LinkedIn. Attendees will learn four steps: How (resources), What (message, format, story), When (cadence) and Return (engaging with comments).


Adriana is the Director of Marketing, North America at Icomera US. She leads brand awareness, digital voice, thought leadership, and industry association relationships for the region. She supports business development, sales, and strategic partnerships. After spending nearly two decades in transportation, Adriana continues to bring people together to create dynamic conversations and memorable experiences. Adriana believes that today’s marketing is driven by people, where incorporating the human voice and personal brand is not only part of the marketing stack, but also the foundation of a brand. Adriana holds a Bachelor of Science in Civil Engineering from Michigan State University and a certificate in Personal Branding from Fast Company. Adriana is a trained facilitator by the International Association of Public Participation and the Institute of Cultural Affairs. She is a member of the George Washington University Business School Digital Marketing Advisory Council and the American Public Transportation Association Marketing and Communications Committee.

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The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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