“Youth Has No Age” – Age, Ageism, and Contribution | American Bus Association

“Youth Has No Age” – Age, Ageism, and Contribution

Webinar | June 26 | 2 - 3 p.m. ET

Session Information

“Youth Has No Age” – Age, Ageism, and Contribution

Track | Marketing: Generational Sales

Across the World and in the United States populations are aging. In 2022 there were 64 million Americans 65 or older. By 2034, just 11 years from now, that number will rise to 77 million. What does this aging population want? There is evidence that many of them are looking to lead, and do lead, lives of meaning and purpose. This presentation will explore with the audience what messaging may be needed to have services resonate with this growing population many of whom remain curious and energetic, looking beyond good mental and physical health to continuing to make a difference.


Jack Gilbert

Jack Gilbert is a noted expert in everyday ethics, leadership, and large-scale change. His is a Clinical Professor at Arizona State University. His career has featured extensive work as a management consultant with clients in many fields including financial services, health care, information technology, manufacturing, academia, and retail. He is also a successful keynote speaker and workshop presenter.    Jack is the author of Strengthening Ethical Wisdom, The Heart of Leadership (co-authored with Barbara Balik), and Gilbert’s Fables. He earned his doctorate from The George Washington University where his dissertation focused on the role of ethics in decision-making for senior executives.



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