Driving Force Council
Driving Force focuses on driver recruitment, talent development, and industry retention strategies to support member businesses and our workforce of the future.
Resources
Your Hub for Industry Growth
Discover resources that drive the group travel industry forward, from workforce development to operational support.
Workforce Development
Preparing Today’s Workforce for Tomorrow
From training to recruitment, we offer the tools and expertise to help members build a skilled, sustainable workforce.
Travel Unity
ABA members can access Travel Unity’s Individual Certificate program to develop the necessary skills to engage a broader and more diverse audience.
Bus Operations
Tools for Safe, Reliable Operations
Our bus operations resources support businesses in meeting the highest standards of safety, compliance, and customer care.
Research
Data that Powers Progress
From economic impact studies to market trends, our research provides the insights that shape strategies, guide policy, and strengthen the industry’s future.
2025 Motorcoach Industry Size and Scope
Executive Summary About the Report The 2025 Motorcoach Census explores the size and activity of the motorcoach transportation service industry in the United States and Canada in the calendar year […]
2024 Economic Impact of Motorcoach Group Travel in the United States
Executive Summary About the Report This detailed economic impact analysis quantifies the economic role of motorcoach group travel. The national and state reports examine direct spending impacts, total economic impact, […]
Motorcoach Quarterly Sales Data in the U.S. and Canada
Every quarter, the American Bus Association Foundation surveys the major motorcoach manufacturers who sell vehicles in the United States and Canada. Access our historical sales data through the links below. […]
Upcoming Events & Webinars
Navigating the AI Frontier: Addressing Employment Litigation with Smart Strategies
Sponsored by the New Jersey Office of Travel & Tourism, Louis R. Lessig brings clarity to the evolving intersection of AI and employment law.
Jun
24
Defending Your Workplace: Navigating the New Legal Labyrinth of Employment Retaliation
Sponsored by the New Jersey Office of Travel & Tourism. Louis Lessig discusses employee retaliation through the lens of travel and transportation.
Jun
10
WIB Webinar Wednesday | June 2026
Monthly webinar for WIB council members; occurs first Wednesday of each month. Monthly topic TBD
Jun
03
Get Access to Even More Tools
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
