Driving Force Council
Driving Force focuses on driver recruitment, talent development, and industry retention strategies to support member businesses and our workforce of the future.
Resources
Your Hub for Industry Growth
Discover resources that drive the group travel industry forward, from workforce development to operational support.
Workforce Development
Preparing Today’s Workforce for Tomorrow
From training to recruitment, we offer the tools and expertise to help members build a skilled, sustainable workforce.
Travel Unity
ABA members can access Travel Unity’s Individual Certificate program to develop the necessary skills to engage a broader and more diverse audience.
Bus Operations
Tools for Safe, Reliable Operations
Our bus operations resources support businesses in meeting the highest standards of safety, compliance, and customer care.
Research
Data that Powers Progress
From economic impact studies to market trends, our research provides the insights that shape strategies, guide policy, and strengthen the industry’s future.
2025 Motorcoach Industry Size and Scope
Executive Summary About the Report The 2025 Motorcoach Census explores the size and activity of the motorcoach transportation service industry in the United States and Canada in the calendar year […]
2024 Economic Impact of Motorcoach Group Travel in the United States
Executive Summary About the Report This detailed economic impact analysis quantifies the economic role of motorcoach group travel. The national and state reports examine direct spending impacts, total economic impact, […]
Motorcoach Quarterly Sales Data in the U.S. and Canada
Every quarter, the American Bus Association Foundation surveys the major motorcoach manufacturers who sell vehicles in the United States and Canada. Access our historical sales data through the below links. […]
Upcoming Events & Webinars
Lights, Camera, Convert: Mastering On-Camera Presence for Business Impact
Learn how to grab attention and keep it, without sounding rehearsed. Perfect for leaders, entrepreneurs, and sales teams ready to convert viewers into believers.
May
13
The Relatability Index
In a noisy digital world, relatability is your competitive edge, and it’s teachable. Turn presence into power and lead with authenticity.
May
27
ABA Tour Operator Meeting
ABA’s quarterly discussion with tour operators on advocacy items of interest to the industry.
May
14
Get Access to Even More Tools
Become a member today and get the tools, training, and connections you need while helping protect and grow the motorcoach and group travel industry.
