Driving Force: The Industry's Guide to Recruiting & Retaining Drivers

Driving Force: The Industry’s Guide to Recruiting & Retaining Drivers

What is Driving Force?

Created by the ABA's Women in Buses Council, Driving Force is a program designed to tackle the nationwide driver shortage by providing industry operators tips and tools to recruit and retain their most valuable asset: Drivers.  Watch this webinar to learn more. 

Destinations magazine hightlights Driving Force in its May/June issue. Read the article here

View From the Driver's Seat

View/Listen On Demand

Tips on Recruiting & Retaining Drivers

Driving Force Recruitment & Retention Toolkit (Updated 7/22/2021)

Driving Force Operator Case Studies

Driving Force: Tips for Retaining and Retraining Your Furloughed Drivers for the Spring 

Driving Force: The Importance of the Elevator Pitch 

Driving Force: Recruiting Tip: Conveying the Joy of Being a Professional Driver

Driving Force: Driver Recruitment Video

Driving Force: Roadmap for Recruiting

Driving Force: Roadmap for Retention

Driving Force Toolkit: Creating a Company Culture

Getting Ready to Start Hiring Again

Driver Retention Tips

Driving Force News

ABA Sends Letter to Commerce Secretary Asking for Support on Driver Recruitment

Smart Hiring Practices Webinar

On Demand Viewing

Meet the Driving Force Task Force

James Blain, PAX Training
Erin Ducharme, Bloom’s Bus
Adam Hall, Bridgestone Americas
Brent Maitland, MCI
Pam Martinez, DATTCO
Mike McDonal, Saucon Technologies
John Meier, Badger Bus
Debbie Piner, Prevost
Mike Van Horn, Betterez