Marketing Tools | American Bus Association

Marketing Tools

Make the Most Out of Your Membership

There are several ways to showcase you ABA membership, including posting the ABA logo on your website. Are you following ABA on social media? You should! More

Market Research

The motorcoach, travel, and tourism industry creates jobs, provides access for rural communities, and contributes to environmental sustainability. You can explore the research and reports to learn more about the industry’s impact on society, including state/congressional district/zip code economic impact studies and talking points. More

List Rental

American Bus Association’s List Rental Program allows you to target specific operators for a nominal fee. More

Logo/Photos Library

ABA photos and logos for reproduction in media and marketing materials are available to you. More 

Publications Listings

Digital Directory

All members are included in our digital directory database for member and customer searches. More


Destinations magazine is the premier glossy in the group tour industry. Travel industry members receive a primary listing in the travel resource section based on geography. Travel industry and associate members may receive complimentary basic listings in various product guides throughout the year. Your listing(s) is based on your membership category and geography. More

Bus Bulletin

Get the motorcoach industry’s top headlines sent directly to you every Tuesday and Friday each week by subscribing to the Bus Bulletin. More

The Tour Stop

Get a weekly round-up of the travel and tourism industry’s news all at one stop: The Tour Stop. More

Sponsorship Opportunities

From contract to post-event follow-up, ABA staff will work directly with you to create the perfect sponsorship to meet your unique needs, because flexibility is the key to making your sponsorship successful and effective. With our varied sponsorship levels, you decide how much exposure you need. You not only get what you pay for but also only for what you want. This means more value for your dollar, and you can’t put a price on that. More

Advertising Opportunities

ABA and YGS Group, ABA’s publishing partner, provide you with extensive opportunities to reach and influence 750+ motorcoach operators throughout the year. Both branded content and paid advertising packages are available to suit any budget. More

The American Bus Association serves a thriving industry that provides nearly 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

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